Many businesses struggle with attracting and retaining followers on their social media channels even with a pool of more than 2.8 billion active users worldwide.
A survey by Sprout Social revealed that there are six major mistakes businesses make on social media that can prevent them from retaining followers.
- Having too many promotional messages
- Posting irrelevant information
- Tweeting too much
- Using slang or jargon awkwardly
- Being too quiet
- Not replying to messages
For more on each of these, check out Social Media Revolver’s 6 Social Media Behaviors to Avoid.