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Many businesses struggle with attracting and retaining followers on their social media channels even with a pool of more than 2.8 billion active users worldwide.

A survey by Sprout Social revealed that there are six major mistakes businesses make on social media that can prevent them from retaining followers.

  1. Having too many promotional messages
  2. Posting irrelevant information
  3. Tweeting too much
  4. Using slang or jargon awkwardly
  5. Being too quiet
  6. Not replying to messages

For more on each of these, check out Social Media Revolver’s 6 Social Media Behaviors to Avoid.

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