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Creating an emotional connect with potential customers may be more important than you think.

In general, people connect emotionally with brands that they feel they can relate to.

According to recent research from CustomerThermometer, 65% of those surveyed say they “emotionally connect with a brand that makes them feel like it cares about people like themselves.”

However, what specifically connects people to brands differs somewhat between Mars and Venus. Women tend to connect emotionally to brands that are focused on changing the world for the better, while men are more emotionally invested in brands that talk about the future and the exciting possibilities that exist.

Interest and trust are the top two emotions that people feel when they connect with a brand, followed by optimism, admiration, acceptance, joy, security, amazement, anticipation and love. Check out the full article from MarketingProfs, here.

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