Email plays an important role in marketing automation strategies. How do you determine whether your emails are successful?
Sending the right content at the right time to the right people while also maintaining a growing, yet healthy, email list and driving traffic to your landing pages to increase your chances of conversions can be difficult work. Examining a few key metrics will help you ascertain how well your emails achieve your goals.
To learn more about how to measure your email marketing efforts, read our blog post on email marketing analysis from our Measurement Monday series.