As a species, humans are generally terrible at sticking to a plan.
Most businesses that fail at email marketing do so thanks to lack of planning and consistency. Most businesses that don’t even start an email marketing program do so because they’re overwhelmed at where to start.
Guidance from Constant Contact says to keep it simple; break it into manageable chunks; write it down; and plan for consistency. And, do something you actually like. We really like our Points of Interest, so it’s easy for us to stick with them even though they’re not like the emails a lot of other businesses are doing.
Sometimes starting is the hardest part. If you limit yourself to 15 minutes to brainstorm what you want included in your email plan, it becomes less overwhelming. Take a break, and come back to your plan to fill in the details, and to ensure you have a consistent plan to reach out to your subscribers.
Also – Write it ALL down. Create a calendar with all of the applicable dates, promotions, holidays or seasons you may have something interesting to say. Make changes as needed, but stay focused on the most important events and promotions.
Read the full article, here.