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Giving away information in your blog is great. But highlighting what readers can do with that information is even better.

Actionable content advises readers on how to apply what they learned to their own situations. It gives examples and tips to help them use the information presented without necessarily offering exact step-by-step instructions. It inspires them to act and to develop new applications.

Actionable content is just one of nine key ingredients that makes content great according Kissmetrics. For more on the attributes of content that inspires action, read “8 Attributes of Content That Inspire Action” from the Moz Blog.

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