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You probably use Facebook for your business, but do you know about all of the features available to help you succeed?

The Insights tool is a pretty well known feature, but it’s still worth talking about. It’s free analytics about your target audience so, if you aren’t taking advantage of it, you should get on that, stat. This information will help you to better design your ads, and to share more relevant content with your audience.

If you sell physical products, you may dig the product shops feature, that allow you to sell your products right on your Facebook page. There’s no need to redirect to your website, so shoppers can buy right then and there.

You’ve probably seen or used traditional newsfeed advertising on Facebook, but have you checked out Facebook’s newest ad destinations — messenger ads and in-stream video ads?

For more info. on each of the features listed above, and more, check out this article on Entrepreneur.com.

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