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New research and big data are continually providing insights on changes in the marketing industry, buyer behavior and the way we conduct business. But with the speed of change, the most up-to-date statistics can be elusive.

On October 13, Hubspot released its new State of Inbound 2015 report with insights from 4000 marketers and salespeople containing three new, must-read stats, according to this blog post.

  1. Three out of four marketers across the globe prioritize an inbound approach to marketing.

  2. Inbound campaigns achieve higher ROI than outbound.

  3. Outbound marketers think outbound marketing tactics are overrated.

Thinking about trying inbound marketing? Learn more about our four-step framework for companies who are just making their way into inbound in this post, Inbound Marketing: the Savoir Faire Way.

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