Blog + social media effort to promote seasonal offerings

The holidays are a great opportunity to develop creative social media campaigns and promotions and Savoir Faire did just that for A&E Roastery. The campaign combined blogging and social media in the 12 days leading up to the client’s online and in-store “procrastinators’ sale.” Each day we blogged about a great gift idea for the coffee or tea lover and each day we recapped the 12 previous days a la the classic Christmas carol.


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