100 Questions your website/digital marketing partner should ask you

Planning & Discovery

What is the time frame for completion of this project?
Are there particular dates, seasons or events for which the site needs to be completed?
Do you have the time and/or resources to ensure the project is completed on time?
Who will be the internal project manager, responsible for managing the project schedule and ensuring internal contributions are made on time?
Can you think of anything that would prevent us from completing this project on time?

Do you have Google Analytics installed on your current site?
Do you utilize Google Search Console for site health tracking and reporting?
Based on historical analytics reports, what is the demographic of your website visitors?
What devices do they use to access your site?
What percentage of your traffic is coming from mobile?
Is your traffic mostly domestic or do you have international traffic?
What pages do they spend the most time on?
What pages to they bounce from?
What are your top 10 landing pages/entrance pages?
What are your top 10 exit pages?
Do you currently track any goals in analytics?
Do you currently track any events in analytics?
Do you have e-commerce tracking set up? (if applicable)

If you currently have a website, what do you like/dislike about it?
Is there anyone in your industry (local, regional or national) who’s doing a great job online?
Are there other websites (in or outside of your industry) you like the design of?
Do you have logos (and other branding elements) for your site?
Do you have corporate brand guidelines we need to adhere to?
Do you have corporate colors or fonts that must be used?
Do you have any photos you can provide?
Do you have a stock photo site(s) you prefer to use?

Will you need an open-source, custom or enterprise CMS?
Will you need a blog?
Are there any specific site features or functionality that you will need?
Do you intend to provide user-restricted content that would require users to log into the site?
Do you need integration with social media?
What social media channels do you use?
What plugins do you need for security, social media, SEO and analytics?
Do you require online chat features?
Do you need a forum or membership system?
Do you need to integrate with an event calendar?
Do you have any compliance needs (HIPAA or 508 compliance)?
Do you need multi-language support?
Are there integrations you need with video hosting providers or CRMs?
What 3rd party systems does your website currently integrate with? (if applicable)

Do you have staff in-house that is familiar with writing for the web?
If yes, will that person develop and write content, or only edit and provide feedback?
Will you provide gated content on your site for lead generation?
How often do you plan to add new lead-generation content?
Are you considering integrating marketing automation with your website?
Are you planning to market and promote your website after launch?
Have you developed a marketing plan for post launch?
Do you need content writing support from our team, either for the site development or after launch?
Do you have an email marketing service provider?
Do you have email templates built for lead nurturing?

Do you need maintenance support after launch?
Do you have any experience updating your website?
Do you have the appropriate staff in-house to manage and maintain your website after launch?