Planning & Discovery
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What are your business goals?
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How does the website fit into those goals?
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What is the purpose of your website?
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Who is/are the audience(s) for the website?
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Can you identify demographics of your website visitors?
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Do you have marketing personas developed?
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What do you want website visitors to do/accomplish on your site?
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How do you define a lead from the website?
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How do you follow-up with leads from the website?
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How will they find your website?
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Why would they come back to your site more than once?
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Who are your competitors?
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What makes you different?
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Do you intend to update content/site pages yourself after launch?
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How are you planning for mobile use?
Project Timing/Timeline
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What is the time frame for completion of this project?
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Are there particular dates, seasons or events for which the site needs to be completed?
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Do you have the time and/or resources to ensure the project is completed on time?
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Who will be the internal project manager, responsible for managing the project schedule and ensuring internal contributions are made on time?
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Can you think of anything that would prevent us from completing this project on time?
Technical Details
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Do you already have a domain (url) or do you need to register one?
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Where is your domain registered?
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Where is your current site hosted?
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Do you have Control Panel access with that hosting?
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Will you utilize a content management system on the new site?
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If no, will it need to utilize databases?
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If it doesn’t use a CMS, do you want FTP access to make edits?
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How much Bandwidth and Disk space do you need?
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What is the Speed and Reliability of your host?
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Does the host offer technical support?
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Does the host offer email accounts and webmail access?
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Will you need multiple domains and/or subdomains?
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Do you need e-commerce support (SSL, Dedicated IP)?
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Does the host provide regular site backups?
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Where is your email hosted?
Analytics
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Do you have Google Analytics installed on your current site?
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Do you utilize Google Search Console for site health tracking and reporting?
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Based on historical analytics reports, what is the demographic of your website visitors?
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What devices do they use to access your site?
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What percentage of your traffic is coming from mobile?
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Is your traffic mostly domestic or do you have international traffic?
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What pages do they spend the most time on?
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What pages to they bounce from?
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What are your top 10 landing pages/entrance pages?
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What are your top 10 exit pages?
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Do you currently track any goals in analytics?
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Do you currently track any events in analytics?
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Do you have e-commerce tracking set up? (if applicable)
SEO
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Have you done any SEO planning?
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Have you done any keyword research?
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Do you know what keywords are driving traffic in your industry?
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Do you know who your competitors are online?
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Do you know which terms you want to rank for?
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Do you know which terms convert visitors on your website?
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Do you have onsite search and is it tracked in analytics?
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Do you know which terms you currently rank for?
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Do you use Google My Business?
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Is local/geo-targeted SEO important for your business?
Design
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If you currently have a website, what do you like/dislike about it?
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Is there anyone in your industry (local, regional or national) who’s doing a great job online?
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Are there other websites (in or outside of your industry) you like the design of?
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Do you have logos (and other branding elements) for your site?
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Do you have corporate brand guidelines we need to adhere to?
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Do you have corporate colors or fonts that must be used?
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Do you have any photos you can provide?
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Do you have a stock photo site(s) you prefer to use?
Features
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Will you need an open-source, custom or enterprise CMS?
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Will you need a blog?
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Are there any specific site features or functionality that you will need?
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Do you intend to provide user-restricted content that would require users to log into the site?
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Do you need integration with social media?
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What social media channels do you use?
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What plugins do you need for security, social media, SEO and analytics?
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Do you require online chat features?
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Do you need a forum or membership system?
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Do you need to integrate with an event calendar?
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Do you have any compliance needs (HIPAA or 508 compliance)?
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Do you need multi-language support?
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Are there integrations you need with video hosting providers or CRMs?
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What 3rd party systems does your website currently integrate with? (if applicable)
Content & Marketing
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Do you have staff in-house that is familiar with writing for the web?
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If yes, will that person develop and write content, or only edit and provide feedback?
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Will you provide gated content on your site for lead generation?
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How often do you plan to add new lead-generation content?
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Are you considering integrating marketing automation with your website?
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Are you planning to market and promote your website after launch?
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Have you developed a marketing plan for post launch?
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Do you need content writing support from our team, either for the site development or after launch?
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Do you have an email marketing service provider?
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Do you have email templates built for lead nurturing?
Management & Maintenance
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Do you need maintenance support after launch?
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Do you have any experience updating your website?
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Do you have the appropriate staff in-house to manage and maintain your website after launch?
Working Together
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Who is the internal point person for this project?
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Are they empowered to make decisions about the project?
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What question(s) have we not asked you?
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What concerns do you have?
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Where do you think this project has the most risk of going off track?
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How do you prefer to be managed and communicated with?
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What questions do you have for us?
