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We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

What is Bounce Rate and How to Improve It

Your website should be swimming with juicy content so potential customers are enticed to stay and don’t sashay away too quickly. Drawing visitors from their initial entry page to another site page (and then to another…) will improve bounce rate – one major factor that...

How you doin’? | Points of Interest August 9

Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site performance. It’s the best way to maintain site health and keep up with – or get ahead of – the competition. Today’s issue includes six tips for maintaining your site’s wellness. 

Humor in marketing is done to death

What does your gut say to this question: are we too sensitive right now for humor in marketing?We say, “H-E-Double-Hockey-Sticks no!” However, we recommend you attempt it while wearing kid gloves. No matter the current social climate, we suggest you avoid...
Content MarketingPoints of Interest
Virtual influencers

Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. It’s not just tricksters and ne’er-do-wells using...

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Social Media Marketing Should Reflect Your Culture

Social Media Marketing Should Reflect Your Culture

At Savoir Faire, we prefer a refined approach to social media rather than the “Keep hittin’ ’em over the head!” approach. Last month, my stepfather remarked that this was the first time he heard of May 4 being referred to as “Star Wars Day.” Where has he been? My...

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Calls to Action, Best Practices
CTA Best Practices to Stand Out From the Crowd

CTA Best Practices to Stand Out From the Crowd

Your website exists to inspire an action from your visitors. Shorter attention spans mean you need to do so very quickly. Younger browsers are making a decision to stay or go sometimes faster than pages can even load properly. Attention spans have shrunk from 12...

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