We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Let It Go with Content Marketing the Savoir Faire Way

“Let it go” is not just an earworm Disney tune adored — and detested — by millions. It’s also advice for our marketing contest winner as we get further into the website development portion of our campaign without gaining much ground. As we’ve said before,...

By the end of the year, I hope I know more about…

Twenty-something years ago, late night host Conan O’Brien began an ongoing sketch called “In the Year 2000,” in which he and sidekick Andy Richter would make wild predictions about the millennium year — even keeping the concept going after it was already...

Is social media the new smoking?

If the government has a responsibility to add warnings to products that might be detrimental to society, such as cigarettes, does it have a responsibility to add warnings to products such as social media platforms? Social media has a dark side. We have already seen...

MailChimp and Shopify breakup

What does this mean for you and what are your available options to sync your Shopify Store with MailChimp? There’s some discrepancy in the reasons for this disconnect, depending on if you are reading information from MailChimp or from Shopify. MailChimp states they...

Apr 3, 2019

Analytics

Fallen rankings?

Google issued a core algorithm update in March that may affect your website rankings. Google made the announcement only after receiving several questions from site owners about changes they saw in their site’s performance and organic rankings. A lot is unknown...

Apr 3, 2019

Email Marketing

Will Messenger replace email?

The technology isn’t here — yet — but someone always seems to be predicting that something could come along soon to completely replace the tried-and-true email. It’s been posited that messenger and messaging apps will eventually replace email. In fact, there are...

Mar 21, 2019