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We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Lead Nurturing with Cold Contacts

Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a...

RIP Email. Wait, not dead yet! | Points of Interest – September 5

Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team — from analyzing past performance to crafting a short,...

Form follows function with website design

When it comes to the look and feel of the websites we design for our clients, our designer Janna has a mantra: “Form follows function.” We approach website design for our clients with the idea that a completed site is a product that someone uses. Both the desktop and...
Content Marketing
Bad advice?

Bad advice?

We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be...

Websites
Dark mode

Dark mode

Operating systems and browsers have begun supporting what is called “dark mode.” Dark mode allows users to switch their preferences to allow for light text to be displayed on darkened backgrounds. According to cNet, the rise in dark mode use and adoption is...

Content Marketing
Virtual influencers

Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. It’s not just tricksters and ne’er-do-wells using...

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