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We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Despite newer programs, Google Analytics is still a great choice for businesses

There has been a lot of brouhaha over the last couple of years related to how much of our personal data is collected and used via websites, our phones and even our “personal assistant.” (Alexa, are you spying on me?) Data extraction and examination is hardly a new...

Closing Out The Discovery Phase

As we entered the final stages of the Discovery process with HydroComp Inc., we ran into a couple of issues that slowed us down a little. There have been minor bumps along the way — which is to be anticipated when two companies that have never worked together before...

Spark joy

New app inspired by Marie Kondo's method lets you clean up your Twitter and bring back some joy. Things pile up. Dishes, trash, clutter, stuff. The same is true for your social media accounts. Ever look at your 600 Facebook friends and wonder, who are these people?...
Websites
attorney's suing businesses for website ADA compliance
Activists or extortionists

Activists or extortionists

Lawyers are taking action against businesses whose websites are not ADA compliant, even before ever reaching out to them as a courtesy. We’ve mentioned the importance of ADA website compliance before; but if you weren't worried about it previously, you might want...

Digital Marketing
The little things improve credibility
It’s the little things

It’s the little things

In an age when credibility can be bought, brands need to find ways to be authentic and cultivate real credibility from the top down. According to Forbes, brands are facing a credibility crisis. Too much misinformation and too many alternative facts are being...

Content Marketing
Hubspot's Brian Halligan
Halligan reflects

Halligan reflects

Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results many businesses had seen. Inbound marketing is no longer revolutionary. Reaping the benefits has become more difficult in an increasing...

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