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We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Reasons Why a Marketing Audit Makes Sense

Most companies start the new year with a fresh marketing budget, earmarked for new projects or to continue existing ones. Before we get too far into 2019, we have a recommendation: if you didn’t do it as part of your budgeting exercise in the fall, audit...

Content Marketing Strategy? You Better Be Blogging!

How many times have you, as a small business owner, read this headline in a business or industry publication: “If you’re not blogging, you should be!”? I know your first reaction is to roll your eyes but what that eye roll, worthy of a surly teenager, really means is:...

Email + Social

Email remains a popular and effective method of marketing. Social Media continues to grow exponentially. Together, they can amplify your marketing efforts while providing more consistency for your audience across channels. But how do you integrate your efforts from...
Email Marketing
Email Decay
It’s not all bad

It’s not all bad

As email addresses go “bad,” your contact database or email list can atrophy. While this atrophy or list decay is inevitable, it’s not all bad. Email addresses in your contact or marketing database can become bad for a number of reasons, such as changes to a...

Websites
Website planning
Fail to plan, plan to fail

Fail to plan, plan to fail

Building a website is like building a house. You must begin with a solid architectural plan and foundation before you can hang your kitchen cabinets. Every website project should involve planning, discovery and discussion to help define the site’s goals and purpose...

Email Marketing
Third party email
Take it outside

Take it outside

Three years ago, we wrote about the disastrous results that sending bulk email via your website can have. And while the popular post is a bit old, it is still tremendously valid. There are many compelling reasons to use a third-party email service provider rather...

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