We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns. According to Ryan Holmes for Forbes, Mark Zuckerberg likened this change as a...

The good and bad of jargon

Jargon can be necessary to convey knowledge. But sometimes, when we don’t know what to say, we fall back on jargon to fill space or to sound knowledgeable. Ann Handley recalls an event at her daughter’s college when the school’s housing director tried to turn a...

Worst opening lines

There are some pretty bad opening lines out there - and we’re not talking about the kind you hear at a bar. It’s easy to recognize a bad opening line overheard from some guy (or gal) trying to break the ice. It’s a little more difficult — but not impossible — in...

Website impact on marketing strategy

The days of websites as online brochures are long gone. Yet, often, businesses still overlook how a website can support marketing campaigns. Of course a website should be designed in a way that reinforces your brand, from fonts and colors to tone and message. But...

Apr 30, 2019

Content Marketing

Are you following along?

Last fall, we awarded a year of free marketing to one lucky company in our Make Your Marketing Matter contest and are chronicling our journey. We are roughly at the halfway mark now and have been keeping tabs on the project on our blog. In addition to posts about...

Apr 17, 2019

Email Marketing

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....