For more than fifteen years, we’ve been making your marketing matter

Savoir Faire is a full-service marketing agency that brings you the “know how” for your “to do” list.

Strategy & Analysis

Digital Marketing


Traditional Marketing

Why invest in marketing?

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur. It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Marketing fitness


A twice-monthly email with short videos talking about strategic, satisfying — and a little sassy — suggestions for small to medium-sized businesses.

Digital marketing coach for small businesses

​My name is Stephanie McLaughlin and I am the principal of Savoir Faire Marketing/Communications. One of the favorite parts of my job is acting as a digital marketing coach for small businesses.  In the past year, I had the opportunity to support more than two dozen...

Are you using the wrong keywords?

You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content in the world but the wrong...

Introduction to Google Analytics 4 GA4 Events

​Google Analytics - used by 28 million websites around the globe - is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently blasting the...

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Home – Savoir Faire Marketing & Communications
Home – Savoir Faire Marketing & Communications
Home – Savoir Faire Marketing & Communications