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We Engineer Your Success.

Savoir Faire is the team to choose when you’re ready to Make Your Marketing Matter.

How we do it

Why Invest in Marketing

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur.

It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Don’t Over-Menu Your Site if You Just Want a Hamburger

Why look at a huge menu - think of the book that is Cheesecake Factory’s menu - when you know you want a hamburger? The hamburger a.k.a. sandwich is the set of three lines you’ve surely seen on mobile versions of websites, indicating, “this is the menu!” As mobile...

Why You Don’t Miss Lunch with the Boss

When the boss invites you to lunch, you should go. Such is the lesson learned at Savoir Faire; if you can’t make it, you will be lampooned in effigy! The company celebrated a marvelous 2018 with a recent group outing, but with a sick little one...

Tech trends for websites in 2019

Every year, we see trends come and go and website features and design practices are no different. 2019 will have some of the same trends as 2018, such as a focus on mobile design and faster load speeds. But a few others will move into the foreground this year. We’ll...
Websites
Bad design decisions make sites hard to read
Just (don’t) do it

Just (don’t) do it

When reviewing the designs for your new site, watch for these mistakes and ask for adjustments. We all make mistakes or bad design decisions, even good designers with years of experience. But there are a few that can have a significant impact on your users’ web...

Websites
Using the visual cortex
Behavior manipulation

Behavior manipulation

Web designers use your brain to manipulate your behavior. Sure, designers create sites with you in mind, following best practices when it comes to UX so that you can easily navigate the site, find the contact information or discover answers to questions. But did...

Websites
WordPress 5.0 block editor
Gutenberg

Gutenberg

WordPress 5 arrived amidst a lot of anticipation and a little bit of worry, particularly in relation to the new editor. While many website managers were excited about the new block editor and the layout and design possibilities it made available to content authors...

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